Tech stack audit and optimisation
Get clarity on your tools and ensure your tech stack is delivering value
Marketing technology should enable great work, not complicate it. If your team feels overwhelmed, under-resourced or unsure whether your tools are actually helping, a tech stack audit provides clarity and direction.
I review your current systems, usage and costs to help you build a martech environment that not only supports and scales with teams effectively, but also ensures best value.
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Review of your current tools and usage, eg internal surveys, stakeholder and team consultations
Value assessment - costs and how it is supporting overall objectives
Recommendations for optimisation, consolidation or replacement
Integration and data flow guidance
Vendor shortlist and selection support (if required)
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Reduce unnecessary spend by removing duplicate or unused tools
Improve adoption by aligning technology to real workflows
Increase efficiency through better integration and automation
Support strategy with the right systems for marketing and business objectives
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Full audit report
Gap analysis and optimisation recommendations
Tool comparison or shortlist (if implementing new tech)
Defined tech stack list
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This service is ideal if:
Teams don’t know if tools are being used effectively
There is system overlap or confusion
You want to reduce costs or improve performance
You are preparing for new system implementation